I’m not sure if you have seen the latest furore surrounding Lorna Jane (read here) but I’m weighing in on it. Turns out Lorna Jane doesn’t make active wear to fit everybody. Yeah spoiler alert, no plus size active wear. Oh, and the ladies are pissed right OFF!
They are waving their ‘entitled’ banners and demanding the queen of Lycra pony up and include them in her sizing range.
Well, Lorna Jane called bullshit and bit back.
She’s not gonna make plus size active wear for the fatter than (not so) average woman. She wants her Lycra on the fit and trim bodies only.
She reckons her customers aren’t after larger sizes and don’t shop in her store. Ummm, fair enough.
Guess what? It’s her call because…it’s her bloody business.
And you know what else? There are actually plenty of plus size active active wear brands for the larger lady out there…I’m not shittin you, there really are!
Active wear brands that are pouring time, money, research and heart into designing fantastic active wear for larger sizes. So why is it we feel entitled to demand a brand need to make a size range to fit everyone? Do we jump up and down and demand other active wear brands do the same?
Is it because for the most part wearing Lorna Jane active wear is seen as being more ‘cool and on trend’ rather than actually ‘ getting active’?
The cult status of Lorna Jane activewear is where women really feel excluded, once again being bigger than the other girls means you can’t hang with the cool gang. You don’t fit ‘in’…literally!
Whatever you or I think of Lorna Jane the brand or person we just don’t have the right to demand anything. Lorna Jane makes the size range she makes, end. of. story.
We don’t demand the makers of the Harley Davidson produce people movers so let’s stop flogging this horse, stop expecting something that ain’t gonna happen and shop elsewhere. Spend your dollars on the brands that actually give a shit about you.
So where will you find plus size active wear for your not so average size?
Active truth – size 8-26
Female for life – size 6-24,
Running Bare – size – size 6-22
City chic– size 14-24
Ts14+- size 12-24
Torrid -size 10-30
Nike -size 2-22
Kmart – size 8-18
Target – size 8-26
Katie k active -size 4-26
Shop Elsa -size 6-26
Blitz active – size 16-26
Lowanna Australia -size 14-26
Oh, and ps…wearing Lorna Jane active wear does not make you the queen bee. You don’t instantly turn into the cool chick. Just sayin 🙂
Respecting and accepting your body from the inside out makes you pretty cool in my eyes.
Choose your activewear because it performs. Choose it because it motivates you to get active.
Choose your activewear because the price is right for you. Love yourself more than needing to wear a brand because of its perceived ‘it’ factor.
Where do you get your active wear from?